On Air
Media.
Process
Brief
Audience, message and objectives agreed before anything goes on air.
Plan
On-air schedule, formats, presenters and the live moments that matter.
Go Live
Broadcasts, live reads and outside broadcasts from the heart of the event.
Review
Delivery, engagement and learnings reported back.
Where radio meets the live stage.
MoSound Group’s brands include NRG Radio, whose NRG Wave concert in April 2018 brought Rick Ross to Kenya for his first show in the country.
Why MoSound
On-air reach and live events from one group.
Concert and event promotion built into every campaign.
Production teams that understand broadcast.
Why on-air still works
Radio remains one of the most widely consumed media in Kenya, and it is at its most powerful when it is live: presenters talking directly to their audience, outside broadcasts from the heart of an event and promotion that builds anticipation in the weeks before.
Because on-air media and live production sit in the same group, MoSound can connect a radio campaign directly to an event: promotion on air, live broadcasts from the venue and content that carries the moment back to listeners.
Our Approach
We plan on-air and live together, so each amplifies the other.
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Built for the audience
Formats and timing chosen for the listeners you want to reach.
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Live from the event
Outside broadcasts that put listeners in the room.
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Joined-up campaigns
On-air, live and digital working to one plan.
Your questions,
answered.
Yes. Outside broadcasts are planned as part of the event production.
Yes, and that is where it works best: promotion before, live moments during and content after.
Brands that want to reach audiences through music, entertainment and live moments, from launches to concert tours.
Yes. We create audio content and presenter-led integrations as part of on-air campaigns.
We agree objectives up front and report on delivery and engagement, and on event attendance where relevant.
Related work
